GrassRooks: Stories from India's Last Mile Retail
Threaded with gems collected from the length and breadth of Bharat, GrassRooks is an attempt that would silently narrate the finer realities of the last mile retail.
During the COVID-19, it was the neighbourhood provisionary stores that held the fort and served masses the basic edibles.
This collection of 14 interviews picturises the world of Indian mom and pop retail stores. These stories brim with daily struggle, challenges and frugal solutions to the hardships.
The interview delves into their finances, background, and reasons that led them to take the huge leap of risk despite limited support and unlimited constraints.
In easy to understand language, this book questions the store owners about nuances of running the business and surviving the rigour, competing, ensuring quality and growth.
Book Details
- Format: Kindle / Paperback
- Language: English
- Interviews: 14
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